5 ways to market your lifestyle brand online: Quarantine Edition

Updated: Apr 9

"The recent epidemic outbreak forced many organizations and schools to shift their activities to the virtual world," said Magdalena Klimko, PR & Communication Specialist at ClickMeeting, online meetings and webinars platform.

Relationship maintenance equals retention. Retention is the key to healthy longevity of a client. Longevity of a client means there is room and opportunity for growth— room for growth means you can focus on improving the quality of your product or service. Improving the quality of your service will keep clients happy, and when clients are happy they love to talk about it, and will most likely be open to refer you to their friends, family or colleagues! 5 ideas to keep you busy and productive at home:

Create Video Content

Create video content and post it on your @youtube channel. Live stream with guests on Instagram. Use videos to send in your e-newsletters and even use it for social media ads.

  • Create a monthly social content strategy

  • Batch create video content (1-2 hours/week)

  • Schedule content in advance

Relationship with your Online Community

Storytell a lot, share behind the scenes of working from home, post community updates and share industry tips.

  • Give value to your audience and community about your industry

  • Use video storytelling for relationship building

  • Collaborate with others in your space and go LIVE!

Set up Virtual Meetings

3. A great communication tool for your monthly meetings is virtual meetings such as@zoom_video_communications,@webexand@skype.

Meet with clients remotely with smartphone tools such as:

  • Facetime

  • Zoom

  • Skype

  • Instagram Messenger

  • Facebook Messenger

  • Whatsapp

  • Google Hangouts

Add online bookings to your website

4. Add a mobile friendly option on your website where customers can set up virtual appointments from their smart phone.

  • Allow your potential clients to schedule their own virtual meeting 

  • Sync your booking system to check for appointment avai lability

  • Pre-qualify customers

Host a LIVE Online Panel

Did your April events get canceled? Don’t cancel without considering switching to an online event with zoom, WebEx , Skype to increase sales of products or services this month.

  • Collaborate with others in your space for a business casual convo

  • Use apps like Webex Meet to promote products

  • Relationship + network with attendees to schedule post meeting

Keep an open line of communication with your audience and potential customers online always because at the end of the day, the only way things work out is if parties are looking out for one another. 🙏🏼 Let us know your feedback on this content and more of what you’d like to hear from us. If you need help with your brand strategy DM today. We are here to serve YOU, send us a message!🌴

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