WHY HIRE A DIGITAL PR CONSULTANT?

Updated: Dec 17, 2019




"In today’s world good communication and PR must be continual and take place through several different mediums in order to keep the economic fires burning. The great thing about the digital world is that it not only can benefit you locally, but internationally as well. On the Web, anyone can visit your town or city at any time. " - @themunicipal


Native bilingual publicist, Monica Ramos, is dedicated to improving the local economy in South Florida by serving small business owners. She does so by spreading the reach of their brands through digital marketing. Monica's career includes colliding marketing mediums such as broadcasting sales, public relations and social media marketing.


"Digital marketing is such an innovative approach to growing your business. Here at Stay Social, we rely heavily on millennial media monitoring practices to keep us informed best practices and keep our clients' online content relevant and meaningful to their local customers. "

- Monica Ramos, Founder of Stay Social PR


1. What is the value and benefit of hiring a PR consultant?

In the absence of an experienced PR professional, you risk letting someone else establish your brand identity. This means that a few poor customer reviews. Embracing modern digital marketing methods to reach your ideal client results in the increase of sales for small business owners. With the help of a PR consultant, you can take control of your brand's image.


2. What is the difference between public relations and advertising?

Advertising is paid self-promotion, and consumers tend to be skeptical of it. A positive news story about your firm is said to be worth three to five times the value of the equivalent amount of advertising. A well-connected PR consultant can help you land the spots in the media that you want and need.


3. How could a digital PR agent help expand my local network?

Publicists create a powerful network by establishing working relationships with other professionals in the media space and reaching out to reporters and other professionals in related industries on your behalf.


4. What does hiring a PR agent cost?

A sophisticated PR campaign can be executed at a fraction of the cost of most advertising campaigns. Many small businesses have found that diverting 10 percent to 20 percent of their advertising budget to public relations can lead to better brand recognition and customer recruitment.


5. How do you know you are choosing a good marketing partner?

A good candidate must have strong communication skills, active relationships with local media and a strategic and innovative methods to market a brand online. This includes utilizing video, posting weekly and engaging daily to create speaking opportunities and other types of exposure.


Actual Stay Social Client at local TV Station for a studio interview.

Follow @staysocialpr




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